http://briantroyer.com/work-jasper daily 1.0 2021-09-03 https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612e1827ac0db1750c9461de/1461274027334/pickles-editorial-blue.jpg Work https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612e2df9b315573c8b9693ce/1630416371756/ Work ROLE: Design Director CLIENT: Bettery AGENCY: Wieden+Kennedy The design studio at Wieden+Kennedy partnered with WK Tomorrow, an internal group focused on sustainability endeavors. Our goal was to help a battery recycling startup develop a name, brand identity, product design and packaging/industrial design prototypes. I was tasked to build a team, develop a design process, lead this work and guide the client relationship in partnership with strategy. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612e4496701f465a8ab474fa/1630422166137/ Work ROLE: Head of Creative Design CLIENT: BBC AGENCY: Zone Digital Our partners at the BBC utilized my team to prototype and explore concepts together, and this was one example. The BBC Weather team came to us with a desire to envision a web experience that allowed users to delve into the exploration and appreciation of weather related data localized to a user’s home area. We developed a design language within the BBC brand system to show how that information could be visualized as well as looked at social behaviors that could increase interaction and sharing. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612e461e39928174c260cc86/1630418361049/ Work ROLE: Design Manager / Producer CAMPAIGN: All Is Well CLIENT: Hoegaarden AGENCY: Opinionated We created a global campaign to highlight the carefully sourced ingredients of Hoegaarden’s Belgian wheat beer. Based on the creative concepts I sourced and engaged a collage artist who works with archival illustration and photography, developed a design and production process to create unique layouts and weave this artwork into moments conveying the peaceful contentedness of a picnic. The visuals were used in broadcast, motion, print, social and OOH. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612e508aa57548759c39eafb/1630423595500/ Work ROLE: Creative Ops CAMPAIGN: Style Guide CLIENT: NIKE NIKE produces a massive cross-category photoshoot each season to create a bank of assets for use globally across digital, social, print and retail. The 2017 Fall style guide was problematic on a number of metrics (timing, budget etc), but most of all because stakeholders (category CDs) were not happy with the output. I was asked to improve process, internal structures and overall quality. I pulled together an inclusive team, developed internal systems, led communication with stakeholders and managed expectations. We turned the project around for 2017 Holiday (remaining on time and budget for the first time) and when Spring kicked off we had buy-in and enthusiasm from all stakeholders and category leads. I had secured resources to make my team full-time and dedicated to this project. In Spring 2018 we delivered again. Included here is a tiny fraction of that work. It is password protected since some of this work was not consumer facing. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/612f09cae1bc705954188413/1630424555231/ Work ROLE: Design Manager CAMPAIGN: Dream Crazy CLIENT: NIKE AGENCY: Wieden+Kennedy I was asked back to WK to help manage and produce a multi-city OOH campaign celebrating athletes who take risks to advocate for their values. We produced over 200 pieces of work spread over five cities. This included prominent locations such as Time Square, LA’s Figueroa Hotel, and the Chicago Marathon route as well as numerous full station takeovers in the NYC Subway and Chicago Metro. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/61305aacb7c0cd14b5187b32/1630558868765/ Work ROLE: Producer CAMPAIGN: Cozy CLIENT: Allbirds AGENCY: Opinionated To help educate consumers about a new shoe brand we resorted to… brainwashing. And broadcast and a massive OOH campaign. I managed design, retouching and the production process through final delivery. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/6130603267c5882e472ce914/1630560306876/ Work ROLE: Motion & Design Lead CAMPAIGN: A CODA Story COMPANY: Google GROUP: Brand Studio Working with Google’s own Tony Lee, we told the story of how the closed captioning feature in Google Meet has helped his family stay in touch through the pandemic, and for his parents to meet their new grandchild. I managed the motion design process to bring Google UI to life as a character in this tale and make it clear, lively and compelling. The spot ran during the Oscars and achieved some remarkable stats: 380M total combined digital impressions, 154M+ total combined views, 25M+ video plays on YouTube. And it garnered overwhelming social engagement during the Oscars. https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/613165e9605154263b3114f1/1630625863892/ Work http://briantroyer.com/home daily 0.75 2021-08-31 https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563b49be4b044d8a276d0c6/5563b4a6e4b044d8a276d0e4/1432597751829/membership2.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563b49be4b044d8a276d0c6/5563b4a2e4b0ebbd3eaf1a3d/1432597669548/membership1.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563b49be4b044d8a276d0c6/5563b49de4b0b17b14698c03/1432597663890/homepage-scroll.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/5563c14de4b0077f89bc2827/1432600917039/ W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/5563a022e4b02c9d26fa6aec/1432592438784/ W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a674e4b0658666cc9d6f/1432594171477/signin-flow.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a664e4b0658666cc9d30/1432594171472/homepage-interior.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a66ee4b0a715f9482d6c/1432594052846/responsivestates.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a678e4b09a14dbb4bf98/1432594042377/signin-design.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a660e4b09a14dbb4bf1c/1432594017341/cookies.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/55636d28e4b0e65363e93bf6/5563a67ee4b0658666cc9da1/1432594047438/visuals.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/5563b677e4b08f92bdbbde71/1432598141422/store-thumb.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563bb6ae4b08b2ebc70bc7e/5563bb7be4b0077f89bc0e04/1432600216760/game.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563bb6ae4b08b2ebc70bc7e/5563bb72e4b0077f89bc0ddb/1432599412151/report.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563bb6ae4b08b2ebc70bc7e/5563bb6de4b0869396f46f84/1432599405828/dashboard.jpg W E L C O M E https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/5563bb6ae4b08b2ebc70bc7e/5563bb77e4b0869396f46fc0/1432599416512/mobile.jpg W E L C O M E http://briantroyer.com/about daily 0.75 2021-09-03 https://static1.squarespace.com/static/5557b177e4b0849a8894bc46/t/61305f40b021c12ef7a42851/1630560077497/bub.jpg About