Brian Troyer
Work
About
Brian Troyer
Work
About

Work

 ROLE: Design Manager / Producer CAMPAIGN: All Is Well CLIENT: Hoegaarden AGENCY: Opinionated  We created a global campaign to highlight the carefully sourced ingredients of Hoegaarden’s Belgian wheat beer. Based on the creative concepts I sourced an

All is Well - Hoegaarden

 ROLE: Creative Ops CAMPAIGN: Style Guide CLIENT: NIKE  NIKE produces a massive cross-category photoshoot each season to create a bank of assets for use globally across digital, social, print and retail. The 2017 Fall style guide was problematic on a

Style Guide - NIKE

 ROLE: Producer CAMPAIGN: Cozy CLIENT: Allbirds AGENCY: Opinionated  To help educate consumers about a new shoe brand we resorted to… brainwashing. And broadcast and a massive OOH campaign. I managed design, retouching and the production process thro

Cozy - Allbirds

 ROLE: Motion & Design Lead CAMPAIGN: A CODA Story COMPANY: Google GROUP: Brand Studio  Working with Google’s own Tony Lee, we told the story of how the closed captioning feature in Google Meet has helped his family stay in touch through the pand

A CODA Story - Google

 ROLE: Head of Creative Design CLIENT: BBC AGENCY: Zone Digital  Our partners at the BBC utilized my team to prototype and explore concepts together, and this was one example. The BBC Weather team came to us with a desire to envision a web experience

Weather Watchers - BBC

 ROLE: Design Manager CAMPAIGN: Dream Crazy CLIENT: NIKE AGENCY: Wieden+Kennedy  I was asked back to WK to help manage and produce a multi-city OOH campaign celebrating athletes who take risks to advocate for their values. We produced over 200 pieces

Dream Crazy - NIKE

 ROLE: Design Director CLIENT: Bettery AGENCY: Wieden+Kennedy  The design studio at Wieden+Kennedy partnered with WK Tomorrow, an internal group focused on sustainability endeavors. Our goal was to help a battery recycling startup develop a name, bra

Identity Design - Bettery

Make It Digital - BBC