Creative Ops / Motion Production / Design Management
ROLE: Motion & Design Lead
CAMPAIGN: A CODA Story
COMPANY: Google
GROUP: Brand Studio
Working with Google’s own Tony Lee, we told the story of how the closed captioning feature in Google Meet has helped his family stay in touch through the pandemic, and for his parents to meet their new grandchild.
I managed the motion design process to bring Google UI to life as a character in this tale and make it clear, lively and compelling. The spot ran during the Oscars and achieved some remarkable stats: 380M total combined digital impressions, 154M+ total combined views, 25M+ video plays on YouTube. And it garnered overwhelming social engagement during the Oscars.