Identity, Product Design
ROLE: Design Director
CLIENT: Bettery
AGENCY: Wieden+Kennedy
The design studio at Wieden+Kennedy partnered with WK Tomorrow, an internal group focused on sustainability endeavors. Our goal was to help a battery recycling startup develop a name, brand identity, product design and packaging/industrial design prototypes. I was tasked to build a team, develop a design process, lead this work and guide the client relationship in partnership with strategy.