Creative Ops / Broadcast / Motion / Print / OOH / Production
ROLE: Design Manager / Producer
CAMPAIGN: All Is Well
CLIENT: Hoegaarden
AGENCY: Opinionated
We created a global campaign to highlight the carefully sourced ingredients of Hoegaarden’s Belgian wheat beer. Based on the creative concepts I sourced and engaged a collage artist who works with archival illustration and photography, developed a design and production process to create unique layouts and weave this artwork into moments conveying the peaceful contentedness of a picnic. The visuals were used in broadcast, motion, print, social and OOH.