Creative Direction / Concepting / Prototyping
ROLE: Head of Creative Design
CLIENT: BBC
AGENCY: Zone Digital
Our partners at the BBC utilized my team to prototype and explore concepts together, and this was one example. The BBC Weather team came to us with a desire to envision a web experience that allowed users to delve into the exploration and appreciation of weather related data localized to a user’s home area. We developed a design language within the BBC brand system to show how that information could be visualized as well as looked at social behaviors that could increase interaction and sharing.